How Point of Sale Analytics Can Drive Decisions for the Market Mix
(Product, Price, Distribution, Promotion)
Fabricio Medeiros
Market Intelligence Lead
APAC at GfK
Q & A
Francis Miranda
02:50 – 3:40
Introduction of Speaker
Marie Shella T. Mariscal
OR Manager, Data Management Group
San Miguel Corporation
Analytics in Practice
Michel Onasis S. Ogbinar
Data Management Head
San Miguel Corporation
Q & A
Marie Shella T. Mariscal
03:40 – 03:55
Closing Remarks
Malu de Guzman-U
Lecturer on leave
John Gokongwei School of Management
Ateneo de Manila University
03:55 – 04:00
Announcements from ORSP
Jed Loma
Head, Master in Management Program
Asia Pacific College
SPEAKERS:
– Fabricio Medeiros Market Intelligence Lead, APAC at GfK “How Point of Sale Analytics Can Drive Decisions for the Market Mix” (Product, Price, Distribution, Promotion)
– Michel Onasis S. Ogbinar Data Management Head, San Miguel Corporation “Analytics in Practice”
REGISTRATION DETAILS
• Participants who register and pay will be given the Zoom details of the conference. All sessions will be recorded and will be made available to registered participants.
• Registration fee is waived for active ORSP MEMBERS provided they register on or before October 29, 2021.
• Other Registration fees:
– Non Member/Student PhP 100 RESERVATION/PAYMENT METHODS
• Payment may be deposited directly to BDO Account No. 00151 0028 666 under the name of Operations Research Society of the Philippines, Inc. (please do not abbreviate). Please send proof of payment with your registration form.
• If you are an ORSP member, make sure your membership fees are paid for the year.
• Payments may also be made by GCash to 0917 863 4196
• You may choose to apply for/renew your membership to avail of the member rates. Contact Jenny Alzate, viber No.: +63 917 138 3653, mobile +63 927 877 5219; e-mail secretariat@orsp.org.ph for any inquiries.
• Certificates of attendance shall be given upon request.
After a series of forums on special OR topics, the September 8 Operations Research Society of the Philippines Technical Forum (https://orsp.org.ph/september-2021-online-technical-forum-or-conversations/) was a trip back to the basics. It was an afternoon of learning and sharing for 131 operations research students, teachers, and industry professionals. Even for an online event, participant enthusiasm was palpable. Presentations by invited speakers were followed by unprecedented breakout room discussions, a new feature of the technical series. This offered all participants an opportunity to interact and share experiences, making this webinar truly live up to its name, “OR Conversations”.
Elise del Rosario provides a brief backgrounder of OR.
Hosted by ORSP Director Juanito Chan, the webinar was opened formally by ORSP President Marie Shella Tan-Mariscal. Elise del Rosario, past president of the International Federation of OR Societies (IFORS) and founding member of ORSP, then opened the afternoon sessions with “OR: An Express Overview”. She packed her presentation with many real-life applications she encountered as OR manager in San Miguel and beyond. She brought to light basic OR tools within Waze, Google Maps, Amazon, vehicle routing and ride-hailing apps, and a glimpse of their mathematical formulations. She covered a wide range of applications covering supply chain, optimal restocking of ATMs, marketing in the age of TV ads and social media, as well as COVID-19 vaccine deployment and health care capacity estimation. Her concluding synthesis for the whole presentation provided a concise working definition of operations research as “the application of analytical methods to help in decision-making.”
Martha Tan tackles The Practice of OR through an example.
The second presentation, “On the Practice of OR”, was delivered by Martha Tan and ORSP Director Dennis Beng Hui, both from the management consulting firm Technopoly, Inc. They are also both part of academe, with Martha as operations management in Ateneo de Manila University and Dennis as former chair of Department of Industrial Engineering at the De La Salle University -Manila. M. Tan energized the attendees with a series of questions on their demographics, interests, and challenges through Mentimeter. D. Beng Hui explained the differences between OR in the classroom, where everything is well-defined, versus the volatility, uncertainty, complexity, and ambiguity one encounters when applying OR in the real world. He emphasized that in applying OR in the real world, focus is not so much on tools and techniques, but rather, on fully understanding the problem, employing systems thinking to spell out the goals not of the different compartments but of the entire organization. M. Tan then discussed a project with PhilSys to improve the systems involved in the national ID registration of 70 million Filipinos in 2021. She touched on the intricacies of the project such as dealing with data and generating evidence-based insights, subject to a demanding time frame in which to deliver results.
Dennis Beng Hui cites the challenges faced by OR practitioners in the current milieu.
The last speaker, Alleli Ester Domingo, presented “On the Teaching of OR.” She shared a wealth of experience since starting her teaching career in 1978. As a teacher of different OR subjects at the University of the Philippines Los Baños Institute of Mathematical Sciences and Physics, she discussed how teaching has evolved through the years from merely delivering instruction to facilitating learning, and how a teacher must always focus on how students learn best. Her alumni students’ stories were inspiring to hear, especially the nonstellar ones and those who started out with little or no interest. From her classes, they grew to appreciate OR and learned not just tools of OR but also tools for success. Truly deserving each and every one of her teaching awards, A. Domingo quoted Christa McAuliffe, “I touch the future, I teach”. She ended with a quote from Amanda Gorman, “… that we’ll forever be tied together, victorious”, no doubt inspiring teacher and student participants, especially amidst the difficult online learning environment.
Alleli Domingo shared valuable tips with teachers of OR.
At the end of the three presentations, participants were assigned to several breakout rooms, each having a facilitator and a mix of students, teachers, and industry professionals. Prior to the event, participants responded to some discussion points, such as teaching and learning methods, important OR tools, necessary skills for an OR consultant, among others. Several student attendees were curious about applications, how it differs from business analytics, how best to make classroom learning more practical. Although time was short, attendees overwhelmingly appreciated this opportunity and have requested longer discussions in future events. An open forum followed where questions collected from the Padlet wall were raised by ORSP director Nestley Sore and answered by the speakers. The webinar closed with a wrap up by ORSP director Malu de Guzman U. Winners of the raffle prizes were informed after the
forum.
Everyone rated the webinar and the speakers, excellent, only wishing that there had been more time for the breakout and Q&A with the speakers. They left the webinar encouraged and energized, realizing yet again that OR functions amidst the complexities of the modern world, and plays a crucial role in supporting decision-making. Whether it is clearly presented or hidden underneath many layers and varying sectors within an organization, or within software tools embedded in apps, OR always tries to make systems more efficient, and, in so doing, improves lives.
The time to develop new approaches to corporate leadership is now. Digital Transformation will shape organizations to take on the challenges of the new normal.
Business Analytics is a call to develop a data-driven mindset in the management of a corporate enterprise using descriptive, predictive and prescriptive analytical models.
Embrace Systems Thinking, a practical approach to corporate leadership to address complex issues affecting the achievement of strategic goals and functional objectives.
This unique paradigm will enable leaders to guide the organization to a successful future in this dynamic and uncertain global environment.
Speakers
Francis Miranda Francis is the Asia Pacific Director of Data Science and Quality at GfK. He is currently the President of the Association of Asia-Pacific Operational Research Societies (APORS).
Dennis Beng Hui Dennis is the Managing Director of Technopoly, Inc., a management consulting firm. He is a former chair and faculty of Industrial Engineering at DLSU for more than 20 years.
Marc Constantino Marc is a Senior Associate at Technopoly, Inc. He conducted trainings at Philippine Trade and Training Center on material/project management and six sigma.
Register Now as there are limited number of participants that could be accommodated
Date: September 8, 2021 / 1:50pm to 4:30pm via ZOOM
What is OR? Will we ever get to use these tools in real life? What does the practice of OR entail? What are the best practices in teaching OR? What difficulties have students encountered in its study? What would make it more attractive and interesting to learn? What are the career opportunities for people interested in OR?
This webinar starts with an introduction to OR, and then gives practical tips on the practice and teaching of OR. The audience will be given a chance to discuss among themselves and ask questions that have crossed the minds of OR students, practitioners, and teachers.
Program Schedule
Time
Session
Speaker
01:50 – 02:00
Welcome Remarks
Shella Mariscal
02:00 – 02:35
OR: An Express Overview
Elise del Rosario
02:35 – 03.00
On the Practice of OR
Dennis Beng Hui and Martha Tan
03:00– 03:25
On the Teaching of OR
Alleli Ester C. Domingo
03:25 – 03:55
Breakout
Breakout rooms of 10 participants with Facilitators from Academe and Practice
03:55 -04:10
Q&A
Nestley Sore
04:10 – 04:30
Wrap up
Malu de Guzman U
Emcee Jed Loma Zoom Master and Program Chair – Juanito Chan
The Speakers and Session Leaders
Elise Del Rosario Chief Finance Officer One Small Step Forward Foundation
Elise is past President of the International Federation of Operational Research Societies (IFORS). Elise was an OR analyst at the San Miguel Corporation (SMC). With her as its Manager, the OR Department garnered the 1992 Operations Research Society of America (ORSA) Prize for outstanding and ongoing use of Operations Research in organizational decision-making. She co-founded the Operations Research Society of the Philippines (ORSP).
Upon retirement as SMC Vice President, Elise did OR consulting – mainly pro-bono work with the Philippine government, in her capacity as Chairperson of the ORSP Committee on OR for Public Service (ORSP Corps). She has keynoted national conferences, published papers, and served in the editorial boards of several international OR journals. She is currently CFO of One Small Step Forward Foundation, Inc., a family foundation that helps in educating public elementary school students in Mathematics.
She obtained IE/OR degree from UP Diliman, Master in IE/Mgt from AIT Bangkok, and was an International Research Fellow at the Stanford Research Institute in California. She is an IFORS Fellow and received outstanding alumni awards from PSHS, UP and AIT.
Dennis T. Beng Hui Managing Director Technopoly, Inc.
Dennis is a former Chair and Faculty of Industrial Engineering at De La Salle for more than 20 years and currently the Managing Director of Technopoly, a management consulting firm. He is a six sigma master black belt, a certified Lego serious play facilitator, a certified Prosci Change Management Practitioner, and an IC Agile certified professional on business agility. He holds a BS in Industrial Management Engineering and an MS in Industrial Engineering both from DLSU Manila.
Dennis has been involved in building models for strategic and operational decision making in the areas of distribution and logistics, food service operations, and manufacturing.
Martha Tan Senior Consultant and Engagement Manager Technopoly, Inc.
Martha is a Senior Consultant and Engagement Manager at Technopoly Inc. Her primary field of experience is in training, coaching and managing process improvement initiatives. She is a certified Lego Serious Play facilitator and a lean six sigma black belt who ushers teams in lean management principles and DMAIC methodology. She has extensive experience in process standardization including implementing quality management systems.
Her special interests include data and analytics. With foundational understanding of statistics, modeling, and coding, she enjoys delving into data wrangling and analysis.
A graduate of Bachelor and Master of Science in Industrial Engineering from De La Salle University, she is a part time lecturer for Operations Management in Ateneo De Manila University.
Alleli Ester C. Domingo Associate Professor University of the Philippines – Los Baños
Alleli is Associate Professor at the Institute of Mathematical Sciences and Physics, College of Arts and Sciences, University of the Philippines Los Baños. She obtained her Bachelor of Science in Applied Mathematics from UPLB and Master of Science in Mathematics from Melbourne University, Australia.
She received the 2004 UPLB Outstanding Teacher Award for the Physical Sciences, the 2009 College of Arts and Sciences Distinguished Alumni Award for Teaching, the 2011 UP System Alumni Association Distinguished Alumni Award in Education Innovation, the 2019 UP Los Baños Outstanding Extension Personnel Award, and the 2019 Raizalishta Foundation Tribute of Legendary Creativity in Teaching. She was an honoree of Bato Balani Foundation’s “The Many Faces of the Teacher” in 2015.
She chaired the UPLB committee on education paradigm shift, which looked into innovations for effective teaching and learning. She served as Program Development Associate in a unique endeavor of the UPLB College of Arts and Sciences to promote the fusion of science and the arts.
Malu De Guzman-U Lecturer (on leave) John Gokongwei School of Management Ateneo de Manila University
Malu is a lecturer of Operations Research at the John Gokongwei School of Management, Ateneo de Manila. She also taught OR and Applied Math at the University of Asia & the Pacific, and Mathematics at UP Diliman. Her previous work in Dallas as a supply chain analyst, implementor, and trainer has brought her to different U.S. and Asia Pacific cities.
She obtained her Ph.D. in Industrial Engineering from Purdue University where she specialized in optimization. Her dissertation entitled “Experiments with Nonlinear Discriminants in the Analysis of Fine Needle Aspirates” won First Place, 1999 Pritsker Doctoral Dissertation Award, given by the Institute of Industrial Engineers (IIE) of the U.S. which recognizes the best dissertations in the field of IE across U.S. universities. She finished MS Applied Mathematics major in Operations Research at UP Diliman, and BS Mathematics at the Ateneo de Manila.
Her research interests are nonlinear optimization for breast cancer diagnosis, pattern recognition, combinatorial and heuristic optimization, and complexity.
REGISTRATION DETAILS
• Participants who register and pay will be given the Zoom details of the conference. All sessions will be recorded and will be made available to registered participants. • Registration fee is waived for active ORSP MEMBERS provided they register by August 31, 2021. • Other Registration fees: Non Member/Student PhP 100
RESERVATION/PAYMENT METHODS
• Payment may be deposited directly to BDO Account No. 00151 0028 666 under the name of Operations Research Society of the Philippines, Inc. (please do not abbreviate). Please send proof of payment with your registration form. • If you are an ORSP member, make sure your membership fees are paid for the year. • Payments may also be made by GCash to 0917 863 4196 • You may choose to apply for/renew your membership to avail of the member rates. Contact Jenny Alzate, viber +63 917 138 3653, mobile +63 927 877 5219; e-mail secretariat@orsp.org.ph for any inquiries. • Certificates of attendance shall be given upon request.
The June 7, 2021 ORSP webinar on the topic Logistics in Challenging Times was very well attended with 227 members and students from various schools. The talks of the two invited speakers complemented each other to give a picture of what is happening in the Logistics area in the Philippines and around the world.
Gloria T. Estabaya of San Miguel Integrated Logistics Services, Inc. presented trends in logistics that are disrupting the industry, namely: 1) technology which through analytics, GPS, autonomous vehicles, internet of things, and AI have enabled faster and reliable delivery of services; 2) the changing needs and wants of various market segments which is increasingly demanding, including a mix of millennial and affluent older customers; 3) macroeconomic trends of globalization, climate change, urbanization, etc; and 4) the current pandemic.
On the other hand, the Philippines is faced with challenges of 1) an archipelagic geography; 2) widely varying population densities; 3) internet infrastructure; and 4) the region’s highest logistics costs.
She emphasizes that logistics makes possible the advent of digital marketing, online shopping, as well as traditional shopping experience. She described how digitization in transportation and logistics makes it possible to optimize processes and capture real time information to enhance service delivery.
The second speaker, Patric Ellis Chua Uy, shared how his company, L & F Logistics, a regional third-party service provider, has embraced digitalization to transform the different elements of the supply chain into data that could provide valuable insights. This is key in equipping the company with speed to make decisions faster, operate with agility and innovative ways of doing business.
This is made possible through the use of off-the shelf tools that perform supply chain network optimization; supply chain mapping through GIS; market demand analysis and geo-processing; for statistical computing with Python and Minitab; transportation and shipment planning and optimization; data visualization, big data and business intelligence; warehouse layout and simulation; and lastly, vehicle routing and scheduling, along with fleet planning and management. The speaker gave examples on the use of these tools and how it has helped design a supply chain network in the Philippines; design an optimal SKU arrangement in warehouses through simulation; plan transport shipments that take into account time windows, vehicle types and service levels; and dispatch vehicles with real-time dashboards. He explained the importance of a Control Tower which enables monitoring of processes, KPIs and exceptions across the freight, warehousing and transport operations.
A lot of questions were asked by the audience. The recording of the lecture is available to attendees at https://youtu.be/AVQV782y7g4; https://youtu.be/mJ_Ix_KX4iY. The two hour session gave a full picture of the logistics challenges and how it is being addressed. Webinar participants, who rated the session at near perfect levels, benefited greatly from the cumulative and extensive logistics experience of the two speakers.
Hosted by The Operations Research Society of the Philippines (ORSP)
INVITATION
While the massive negative short term impact caused by the pandemic has been widely felt, the long term impact brought about by border restrictions and lockdown measures remains uncertain. This conference will provide a forum to discuss the role that Operations Research (OR) has played or could play on the path to Asia-Pacific regional and world recovery. How has the experience affected organizational decision-making process? Has the adoption of OR techniques impacted operations and business resilience?
With the theme Onwards to Recovery through OR, the conference seeks to bring together OR researchers, academicians and practitioners, whose collective work has sustained OR contribution to decision-making and whose current work is expected to play a vital role in surmounting challenges on the road to recovery from the global pandemic.
The APORS 13th Conference aims to provide a forum where:
• Practitioners will share their experiences on the problems, methodologies and outcomes of applying OR to solve real-world problems in Asia Pacific and beyond; • Decision-makers will share new applications of OR in non-traditional areas; • Researchers will present their findings dealing with the theoretical, computational, and application aspects of OR; • OR workers will discuss pertinent academic-, theoretical- and application- oriented issues; • Decision-makers could gain insights from experiences of others who have benefited from the use of OR in the public and private sectors in different countries; and • Participants will be given the opportunity to exchange ideas on how OR and Analytics can help deal with issues that will contribute to economic resurgence in the different regions of Asia Pacific and beyond. • Everyone can share unique experiences, challenges, and OR-related solutions in surviving and rising from the global pandemic.
INVITED SESSION
An Invited Session consists of a presentation session of six papers on a specific topic relevant to the themes of the conference, organized as half or full day mini-conference. We invite professors and practitioners of OR who have a special interest in a specific conference topic to take responsibility for a session, gathering papers from a range of research expertise around the world.
The organizer of an invited session shall:
Select a topic of interest to themselves and to conference delegates.
Obtain four papers on this topic. If there are sufficient papers the session may become a workshop.
Ensure the papers are submitted through the APORS EasyChair online review system. Authors will just have to indicate the name of the invited session where the paper will be under.
Coordinate with the APORS Conference Technical Committee on the review and acceptance of all papers that will be submitted under the invited session.
Ensure the final versions of the publication files for the papers are uploaded onto EasyChair before the deadline.
Attend the conference and chair the session.
Researchers who would like to organize one or more Sessions on topics falling within the scope of the conference are invited to submit a proposal for consideration to include session title, description, chair and contact details, and short CV of Chair (s).
We will be honored to have you organize and chair an invited session. Should you be willing to, please fill up the information listed in this form.
KEYNOTE AND INVITED SPEAKERS
Prominent OR practitioners, academicians, and businessmen have been invited by the organizers to deliver keynote speeches. Speakers and delegates from different parts of the world will share their work in the parallel sessions.
CONFERENCE TOPICS Submissions of papers aligned with the Conference Theme, Onward to Recovery through OR, in the following areas are welcome: Banking and Finance, Complexity and Approximation, Control Theory, Customer Relationship Management, Decision Support Systems, Economic Modeling, Energy Applications, Expert Systems and Neural Networks, Forecasting, Healthcare, Information Systems, Inventory, Knowledge Engineering and Management, Logistics and Distribution Management, Marketing, Mathematical Programming Modeling for Optimization, Modeling Systems and Languages, Production, Project Management and Scheduling, Queuing Systems, Soft OR, Strategic Planning and Management, Supply Chain Management, and Transport. Papers reporting original and unpublished research results and experience are solicited. Guidelines for abstract submission follow.
ABSTRACT SUBMISSION Abstracts must be written in English. Each attendee is allowed to present ONE paper at the conference.
The abstract should be typed in English, should not include mathematical notations, and must contain the following:
• Paper/proposal title; • Abstract of not more than 500 words (no formulas or mathematical notation allowed); • Author(s) name(s), organization, full mailing address, email address, with an indication of author(s) presenting the paper; and • Topic (at most three, chosen from the Conference Topics List) under which paper falls and additional topics if not included in the list.
Authors are encouraged to submit extended versions of their manuscripts or their full papers to the Asia Pacific Journal of Operations Research (ISSN (print): 0217-5959 | ISSN (online): 1793-7019) (http://orss.org.sg/apjor.html).
The paper will go through the regular review process of the journal. The APJOR Editors had been alerted to expect submissions from the APORS 2022.
PROGRAM SCHEDULE Nov 9 : City Tour / Welcome cocktails in the evening Nov 10 -12 : Conference Nov 11 evening : Evening Banquet From Nov 13 : Post Conference Optional Tours
IMPORTANT DATES in 2022
Abstracts: Submission of abstracts –EXTENDED : 1 February to 31 August 2022 Deadline for receipt of abstracts (500 words): 31 August 2022 Notification of acceptance : TBC
Registration: Registration Opens : 1 April 2022 Early bird Registration Deadline : 31 August 2022 Speaker registration and payment deadline : 15 September 2022
REGISTRATION FEES
The following onsite fees entitles the attendee to participation in the City Tour, Cocktails, Banquet and Conference materials. Online participants could present/ get access to all the sessions.
If paying by credit card and means other than above, click here. Payment via this mode has a service fee of 3.5%.
If you are an ORSP member, make sure your membership fees are paid for the year.
For more information and inquiries, please contact Jenny Alzate, viber No.: +63 917 138 3653, mobile +63 927 877 5219; e-mail secretariat@orsp.org.ph or visit the website www.apors.org
ACCOMMODATION
For those booking at Richmonde Hotel, click this link eastwoodrichmondehotel.com.ph and enter promo code APORS2022 to get the special rate. The special rates are as follows:
Room Type
Single Occupancy
Superior Room
Php 3,950.00 nett
Deluxe Room
Php 4,550.00 nett
One Bedroom Suite
Php 6,050.00 nett
Alternative accommodation at lower rates at a venue within walking distance (15 minutes crossing a pedestrian bridge) is available at https://www.microtelacropolis.com
Highlighted below are provisions that delegates may find useful.
Section A. Foreign Nationals Entering the Philippines must comply with the applicable visa requirements and immigration entry and departure formalities; and provided further they
Are fully vaccinated against COVID-19, as defined in Section 2 below, except only for minor children below (12) years of age travelling with their fully-vaccinated foreign parent/s;
Carry/possess any of the following acceptable proof of COVID-19 vaccination, which shall be presented prior to departing/boarding from the country of origin/port of embarkation and upon arrival in the country:
World Health Organization International Certificate of Vaccination and Prophylaxis;
VaxCertPH;
National or state manual/digital vaccination certificate of the country/foreign government;
Other proof of vaccination permitted by the IATF
Fully vaccinated Filipino Nationals may enter the Philippines provided that they carry/possess an acceptable proof of vaccination, as set out in Section A (1)(b) above.
For Filipinos and Foreign Delegates: All inbound passengers, whether Filipinos or foreign nationals, shall register with the One Health Pas(https://onehealthpass.com.ph/)prior to arrival in the Philippines unless exempted under relevant IATF Resolutions.
Please read the whole IATF document in case some provisions apply to you.
Additional information:
Wearing of masks in public places is required. Please have one on hand when you go out of the airport.
– June 2021 Webinar Theme:Logistics in Challenging Times Date: June 7, 2021/1:40 pm Speakers: Patric Ellis Uy & Gloria Estabaya Registration Fee: P100 for Non-Members/Students
– September 2021 Webinar Theme:Data Analytics and Data Visualization Target Date: September 6, 2021
– November 2021 Webinar Date: November 8, 2021 Chairs: J. Chan and J. Xu
Date: June 7, 2021 / 1:50 pm – 3:30 pm via Zoom *(Zoom opens at 1:40pm; session starts at 1:50pm)
***Registration is Closed***
SPEAKERS:
Patric Ellis Chua Uy Divisional Manager Distribution Center Services – Division 2 (DCS2) LF Philippines Inc. (LF Logistics)
Logistics: Evolving with Supply Chain Challenges
Abstract
The outbreak of the global pandemic disrupted most of the assumptions behind supply chain and logistics models. Innovations and adjustments are called for during these challenging times. The speaker will share insights from the lens of a 3rd party logistics provider on how innovative tools and solutions help cope with business requirements amid accelerating changes in market behavior. Embracing digitalization and maximizing use of technology and analytics bring people closer to the future of supply chain.
About the Speaker:
Patric Uy is currently a Division Manager for Operations at LF Logistics; managing three of LF Philippines’ Main Distribution Centers situated in Libis Quezon City, Pasig City, and Marikina City. He leads an organization with over 400+ personnel that renders B2B and B2C warehouse distribution services for leading multinational brands, covering wide array of verticals from Fast Moving Consumer Goods (FMCG), Footwear & Apparel (F&A), Food & Beverage (F&B), Wines & Spirits (W&S), and Healthcare & Wellness (H&W) companies. Alongside his operations management responsibilities, he is also an internationally Certified Professional Manager (CPM) and Certified Lean Sigma Black Belt (LSBB) practitioner, who champions the roll out of Continuous Improvement and Lean Six Sigma methodologies across the entire company. Prior to his current role, he acquired specializations on 3rd Party Logistics (3PL) operations; with concentrations on Systems Solutions Design, and Supply Chain Analytics throughout his stint with LF Logistics.
He earned his bachelor’s degree in Industrial Management Engineering with a Minor in Information Technology at De La Salle University Manila and graduated with Honorable Mention in 2016. He is also one of the five College of Engineering graduates that received the Eduardo Cojuangco Jr Award for Leadership and Research Innovation.
Gloria Estabaya National Operations Head San Miguel Integrated Logistics Services Inc.
Value of Digitization in the Supply Chain and the Role of Logistics in Surviving Covid-19
Abstract
Logistics can make or break the promise of digital marketing, on line shopping and even the current brick and mortar shopping experience. Rising to the digitization challenge in transportation and logistics opens big opportunities in optimizing processes and capturing real time information to enhance transparency and increase customer orders. In the current environment, where less people go out to buy their needs and more people do on line shopping due to the hassles of COVID19 scare and health protocols, logistics thrives to co-exist with the virus.
About the Speaker:
Yayo, as she is more known, is a graduate of Industrial Engineering from Saint Louis University in Baguio City and is a Masters degree holder on Business Administration for Top Executive Program from Pamantasan ng Lunsod ng Maynila.
Prior to joining San Miguel Logistics, Yayo handled National Transport Operations in Zuellig Pharma Corporation focusing on vendor management, transport and returns operations. Part of her role was the digitization of last mile, route planning and creation of a control tower that provided real time visibility of ground operations and deriving insights through analytics. She was involved in a major project on Static Route Optimization which won for Zuellig Philippines an award from the Asia Pacific region.
This stint was preceded with her 24-year logistics experience at Air21 where she headed operations, culminating in the setup of Philippine gateway operations in Subic Bay as an integral part of Fedex hub in 1994. She was eventually assigned to national operations. With her intensive knowledge of the business, she helped launch, with the IT and Finance, the first logistics command center and business intelligence group in 2013.
PROGRAM SCHEDULE:
Time
Title of Talk
Speaker
01:50 – 02:00
Welcome Remarks
Shella Mariscal
02:00 – 02:45
Intro of First Speaker
Juanito Chan
Logistics: Evolving with Supply Chain Challenges
Patric Ellis Uy Divisional Manager Distribution Center Services –Division 2 (DCS2) LF Philippines Inc. (Lf Logistics)
Q & A
Juanito Chan
02:45 – 3:30
Intro of Second Speaker
Nestley Sore
Value of Digitization in the Supply Chain and the Role of Logistics in Surviving Covid-19
Gloria Estabaya
National Operations Head San Miguel Integrated Logistics Services Inc.
Q & A
Nestley Sore
REGISTRATION DETAILS:
• Participants who register and pay will be given the Zoom details of the conference. All sessions will be recorded and will be made available to registered participants.
• Registration fee is waived for active ORSP MEMBERS provided they register by May 31, 2021.
• Other Registration fees: Non Member/Student PhP 100
RESERVATION/PAYMENT METHODS
• Payment may be deposited directly to BDO Account No. 00151 0028 666 under the name of Operations Research Society of the Philippines, Inc. (please do not abbreviate). Please send proof of payment with your registration form.
• If you are an ORSP member, make sure your membership fees are paid for the year.
• Payments may also be made by GCash to 0917 863 4196
• You may choose to apply for/renew your membership to avail of the member rates.
Contact Jenny Alzate, 83531977, mobile 0927 877 5219; e-mail secretariat@orsp.org.ph for any inquiries.
• Certificates of attendance shall be given upon request.
The International Federation of Operational Research Societies (IFORS) to which the ORSP belongs announced the launching of the IFORS Fellows Award last January 15, 2021. Elise del Rosario of ORSP was included in the first set of awardees. According to the award letter issued by IFORS President Grazia Speranza, the award is a recognition of her “dedicated efforts over the years to help IFORS promote the development of OR worldwide, both in methodology and practice and to link member societies together.
Del Rosario joins 19 others (https://www.ifors.org/ifors-fellows/) in the list of which she is the only woman and Asian. She was IFORS President from 2007 to 2009. She is one of the founding Presidents of ORSP, at the time that she was head of the Operations Research Group of San Miguel Corporation, from where she retired at its Vice President. It will be recalled that the San Miguel Corporation was awarded the 1992 Operations Research Society of America Prize for its sustained and consistent use of OR in organizational decision-making.
Founded in 1955, IFORS is the only global organization in the field of OR and counts some 54 OR national societies with over 30,000 individual members. E. del Rosario is a graduate of BS Industrial Engineering from UP Diliman, Master of Engineering in Industrial Engineering and Management from the Asian Institute of Technology and was an International Fellow at the Stanford Research Institute.
First Quarterly ORSP Forum Shows OR Approaches in Responding to the Pandemic
ORSP launched its first quarterly online technical forum for 2021 with its first in the series on the theme OR: Helping Respond to the Pandemic.
The two-hour forum was opened by ORSP Executive Director Elise del Rosario who introduced ORSP President Marie Shella Mariscal, Operations Research Manager of the San Miguel Corporation. Her welcome remarks highlighted how the Covid 19 has impacted all aspects of life and the economy and the relevance of OR in all these experiences, as will be shown in the two talks for the day.
ORSP Board member Dennis Cruz introduced Dr. Charlle Sy who is an associate professor and research fellow in the Department of Industrial Engineering of De La Salle University. She in turn, introduced co-presenter Dr. Dr John Frederick Tapia who is an associate professor in the Department of Chemical Engineering of De La Salle University.
Their paper on An Optimization Approach to the Allocation of Covid-19 Vaccines tries to address how to allocate a limited amount of vaccines specially in the initial roll out that will minimize reinfection rates. She discussed how initially, an LP model to do this was developed that minimizes the sum of fatality rates among the various age groups. The output, however, showed that reinfection rates did not improve appreciably with this approach. They developed a second model that minimizes reinfection rates with the use of eigenvalues. This resulted in a nonlinear programming model which minimizes the reproduction rate of the virus. The reproduction rate represents the expected number of secondary infections generated by an infectious individual. As designed, the model could handle multiple vaccines with different levels of efficacy. A hypothetical case study illustrates the computational capability of the model. Furthermore, the group of Dr. Tapia has developed a Python-based software to aid in model deployment.
The series of questions posed by the audience moderated by D. Cruz showed the high level of audience interest in the research and suggestions on possible improvements with the use of actual data were mentioned.
The second speaker was introduced by ORSP Board member Nestley Sore – Vic Reventar is himself an ORSP Board member and a Lecturer at the Department of Quantitative Methods and Information Technology Department at the John Gokongwei School of Management at the Ateneo de Manila University who has done extensive consulting work in various areas of Operations Research, one of which concerns his talk, the COVID 19 and its Effects on Supply Chains in the Philippines.
The immediate Philippine government measure to mitigate the pandemic, Enhanced Community Quarantine (ECQ), limited the mobility of people and minimized “contact-rate” through social distancing. These resulted not only in income reduction for most employees but also unintended effects on the manufacturing and agricultural sectors and their distribution systems. These consequences were fully visualized in the system dynamics and agent-based modeling simulation models of the Covid 19 and supply chain presented by the speaker.
V. Reventar pointed out that the model clearly illustrates that systems are interlinked and that policy decisions affect a major segment of society. This kind of analysis will be useful in evaluating the most effective way of addressing disruptions in the local supply chains which include such measures as increasing production and inventory capacities, repositioning inventories in certain regions or facilities under quarantine, and others. He pointed out that any disruption affecting any segment in the supply chain affects the integrity of the whole chain and the time-to-recover from such a disruption.
He ended by recommending that the government policy effort in managing the effects of COVID-19 must consider the flow of goods and services with the use of the simulation models presented. Again, the questions at the end acknowledged the power that this modeling could potentially offer to the current situation.
It could be said that the136 participants from UST, UP Los Baños, Holy Angel University, De La Salle Lipa, Quezon City Polytechnic University, Batangas State University – Alangilan, Asia Pacific College, Adamson University, San Miguel Corporation, Phil Batteries Inc., and CSIRO (Australia) left the zoom meeting with an added perspective of how OR tools could aid national policy.
Francis Miranda
Dennis Beng Hui
Marc Constantino
Elise Del Rosario
The International Federation of Operational Research Societies (IFORS) to which the ORSP belongs announced the launching of the IFORS Fellows Award last January 15, 2021. Elise del Rosario of ORSP was included in the first set of awardees. According to the award letter issued by IFORS President Grazia Speranza, the award is a recognition of her “dedicated efforts over the years to help IFORS promote the development of OR worldwide, both in methodology and practice and to link member societies together. 
Their paper on An Optimization Approach to the Allocation of Covid-19 Vaccines tries to address how to allocate a limited amount of vaccines specially in the initial roll out that will minimize reinfection rates. She discussed how initially, an LP model to do this was developed that minimizes the sum of fatality rates among the various age groups. The output, however, showed that reinfection rates did not improve appreciably with this approach. They developed a second model that minimizes reinfection rates with the use of eigenvalues. This resulted in a nonlinear programming model which minimizes the reproduction rate of the virus. The reproduction rate represents the expected number of secondary infections generated by an infectious individual. As designed, the model could handle multiple vaccines with different levels of efficacy. A hypothetical case study illustrates the computational capability of the model. Furthermore, the group of Dr. Tapia has developed a Python-based software to aid in model deployment.
The series of questions posed by the audience moderated by D. Cruz showed the high level of audience interest in the research and suggestions on possible improvements with the use of actual data were mentioned.
The second speaker was introduced by ORSP Board member Nestley Sore – Vic Reventar is himself an ORSP Board member and a Lecturer at the Department of Quantitative Methods and Information Technology Department at the John Gokongwei School of Management at the Ateneo de Manila University who has done extensive consulting work in various areas of Operations Research, one of which concerns his talk, the COVID 19 and its Effects on Supply Chains in the Philippines.
The immediate Philippine government measure to mitigate the pandemic, Enhanced Community Quarantine (ECQ), limited the mobility of people and minimized “contact-rate” through social distancing. These resulted not only in income reduction for most employees but also unintended effects on the manufacturing and agricultural sectors and their distribution systems. These consequences were fully visualized in the system dynamics and agent-based modeling simulation models of the Covid 19 and supply chain presented by the speaker.